Our Story - Our Ethos

Psamathe is a men's resort wear brand inspired by the island of Mykonos. Psamathe designs unique beachwear for those with a passion for travel to distant and undiscovered destinations. Those who seek to escape their everyday lives, be free from judgement and pursue their version of ‘the good life’.

Psamathe creates products that are designed specifically to improve and enhance the beach and travel experience. Each piece expresses an individual story and is designed with a sophisticated blend of practicality and effortless style.


Psamathe is an international brand founded by Alexi Pittalis, a London born designer proud of his strong Greek heritage. With a meticulous eye for quality British design and a deep understanding of Greece’s rich ancient history, art and culture, Alexi is able to create timeless clothing and accessories unaffected by seasonality.

'Psamathe' is the Goddess of sandy beaches in Greek Mythology. The Greek island of Mykonos, home to some of the most vibrant beaches in the world. Psamathe creates beach and travel essentials, fit for the God’s amongst men.